My name is Jeff Coder and I launched Sisu Strength Academy to develop a program and culture that creates powerful and lasting positive changes with anyone we work with by focusing on trait development, and altering the way that we view the challenges life brings. I love pursuit of greatness both as a coach and as an entrepreneur, and I can’t imagine doing anything else. I love this shit.

The gym is the purest metaphor for life’s challenges, and at Sisu we train to explore the untapped potential that lies within all of us.    

Prior to launching Sisu, I served in the US Navy before earning my bachelor’s degree in Kinesiology- Exercise Science at Iowa State University. With over a decade of experience I have earned various certifications and qualifications however my qualities as a leader have proven the most instrumental in finding success. 

The most rewarding aspect of coaching at Sisu is the privilege of being a part of the personal transformations, and the dominant culture that reaches well beyond the walls of Sisu. I am addicted to earning the powerful moments when a client’s mind shifts and they believe in themselves like they never have before.

As a leader I believe in leading by example and from the front. I work hard every day to earn the trust of everyone I work with. People will forget workouts that you gave them but they will never forget the way that you make them feel. My coaching philosophy is to meet people where they are at, and to provide support as a guide with the understanding that we are all on our journey of self-discovery and that the true power to change lies within each of us.